About
CUTE IS A HABIT, NOT AN OCCASION.
BY TONI is a Nigerian womenswear label built around one idea: getting dressed should feel easy. We focus on tops — the piece you reach for first — and keep them cute enough to photograph, comfortable enough to wear all day in Lagos heat.
The philosophy
Fewer pieces, worn more.
Every top is chosen to work in more than one mood — girly today, chic tomorrow, going out at the weekend. Prices sit between ₦12,000 and ₦15,000 so building a wardrobe doesn't have to happen all at once.
The fit
Made for real bodies.
Sizes run S to XL depending on the piece. If you are between sizes, message us on WhatsApp before ordering and we will talk you through the fit.
The unboxing
PACKED LIKE A GIFT, EVERY TIME.
Orders arrive in a chocolate polymailer, wrapped in tissue, with a reusable bag and a handwritten thank-you card. It is a small thing, and it is the part our customers send back to us on TikTok most.
Delivery
LAGOS & OGUN STATE, FOR NOW.
We currently deliver across Lagos and Ogun State. Delivery fees and timing depend on your area and are confirmed with you on WhatsApp once your order is placed. Outside these states? Message us — we will let you know when we expand.
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